By Female Singapore on 26 October 2020
Beyond The Vines (BTV) has carved out a niche in the market with its minimal yet fun designs that emphasise function and ease of wear.
With the brand turning five this year however, founders Rebecca Ting and Daniel Chew have decided to rebrand the popular label (they have 15 stores in Singapore and regionally) from one that focused on womenswear into what they call a design studio.
Here’s what to expect from the rebranding: the brand has an expansive (2,216 sq ft) new store at #B1-42/46 Takashimaya Shopping Centre called the Beyond The Vines Design Store, a portal of sorts to the new BTV universe, if you will.
Here, you’ll find a new permanent menswear range as well as everyday objects (think lifestyle and tech accessories such as camp chairs and AirPod cases) – basically everything you might need to fully live the BTV lifestyle.
Designed entirely by its founders, this new concept store marks a new chapter for the label which turns five this year.
Read more here.