By Buro on 22 October 2020
"The crux of it is to peel the layers off. It has a lot to do with humility and human relations. We wanted to put a brand out that had a personality and a soul," remarks Rebecca Ting, co-founder of Beyond The Vines.
Step past the freshly painted mint-green doors of Beyond The Vines' new concept store at Ngee Ann City, and get whirled away into a world of colour . Established in 2015, homegrown label Beyond The Vines, founded by husband-and-wife duo Daniel Chew and Rebecca Ting, was established with the belief of making good design accessible to all. Five years on, the brand has now rebranded from a women's ready-to-wear label into a full-fledged design studio. A vision that they've always wanted to pursue since their entry into the retail scene with RTW.
Espousing its signature modern minimalistic concept, the renewed vision at Beyond The Vines sees the brand adopting an ambivalent philosophy: to create boldly, and to design simply. The new start at Beyond The Vines includes the label adding a permanent menswear line to its new ready-to-wear collection. Ting has also created pieces that are meant to be ageless and not bounded to any specific age group.
Read more here.